General

The City of Pembroke is thrilled to announce the launch of Ottawa River Transit, an innovative on-demand transit service, to enhance connectivity and convenience for residents.

Commencing operations on August 5, 2025, Ottawa River Transit (OTRC) represents a new era in public transportation within the city.

In collaboration with Mobility Transportation Specialists (MTS), ORTC brings a modern and adaptable transit solution to the residents of Pembroke. MTS will be responsible for providing top-notch vehicles, professional drivers, and efficient customer service. MTS has partnered with Blaise Transit, who will provide an advanced transit technology platform for scheduling, managing bookings, and real-time ride tracking, enhancing overall user experience and service efficiency. Both Canadian companies, MTS and Blaise Transit are experienced in working together to launch new and innovative transit services in growing communities such as Pembroke.

“As City Council lead for Pembroke’s Ottawa River Transit project, it is both an honour and a source of pride to serve in this role,” says Deputy Mayor Brian Abdallah. “After years of dedicated, community-wide collaboration, I am thrilled to see this transformative three-year pilot project come to fruition.”

Mayor Ron Gervais adds, “This pilot project will provide the City the necessary information to determine if a community such as ours can offer a transit service in a sustainable and fiscally responsible way.”

The transit service will use three new Dodge ProMasters, equipped to accommodate up to eight passengers. Two of these vehicles will be in regular operation during peak service hours, with an additional unit on standby as a backup to ensure uninterrupted service.

As an initiative partly funded by City of Pembroke property taxes, ORTC will operate exclusively within city limits, offering an affordable fare of $5 per ride.

“Reliable and accessible transit is essential to student success,” says Algonquin College Pembroke Campus Dean Angela Rintoul. “The launch of Ottawa River Transit marks a significant step forward in connecting our students—and the broader community—to educational and employment opportunities. We’re excited to see this investment in mobility, inclusion, and regional growth take shape right here in Pembroke."

ORTC will debut with summer service hours as follows:

• Monday to Wednesday: 7 a.m. to 8 p.m.
• Thursday and Friday: 7 am. to 10 p.m.
• Saturday: 8 a.m. to 6 p.m.

After Labour Day, ORTC will extend service until 10 p.m. from Monday to Friday. There will be no service on Sundays and statutory holidays.

Operating on a "stop-to-stop" model, ORTC will serve numerous virtual stops throughout the city. Passengers can anticipate an up-to five-minute walk to their designated stops, with exact details provided upon booking.

“The PBIA is thrilled to see the launch of the new on-demand transit service,” says Pembroke Business Improvement Area Executive Director Bethea Summers. “This initiative will make it easier for more people to shop and dine in our vibrant downtown. It will be especially beneficial for the many employees working in the downtown core, providing them with a convenient transportation option. Additionally, visitors staying at nearby hotels will now have an accessible and affordable way to experience all that downtown Pembroke has to offer.”

To use the ORTC service, you simply “book, ride, and go”. Riders can conveniently book a trip, up to seven days in advance, three ways:

• By smartphone with the Blaise Transit app: For the most interactive experience, riders are encouraged to use the Blaise Transit app, where they can also receive real-time updates and notifications.
• By computer through the Blaise web booking portal: Accessible via any computer for users who prefer web-based interactions.
• On the phone with the ORTC Customer Service: A dedicated line at 613-631-1766 is available for direct assistance in booking rides.

To best ensure a smooth ride, riders should be at their stop at least five minutes before the scheduled time, as the bus does not wait for late arrivals. Riders have the option to book their trip based on either departure or arrival time. If a rider has an appointment, book by arrival time to make sure on-time arrival at the destination.

"We congratulate the City of Pembroke for bringing this project to life,” says Sophie Leblanc, Blaise's Head of Business Development. “ORTC will help increase access to healthcare, education, jobs, social activities, and the like for all residents. Blaise Transit is proud to be the technology partner in this initiative, and we're excited to see it grow over the coming years."

ORTC is committed to excellence and values rider feedback. Riders are encouraged to rate their experience and leave valuable comments through the Blaise Transit app, helping to continually refine and enhance the service. In addition, the City is planning a formal six-month review and survey of residents to ensure this new service meets the community’s needs.

Organized as an initial three-year pilot project, the City of Pembroke invites all residents to experience the future of city transit with Ottawa River Transit. Join us in our mission to make public transportation more efficient, accessible, and user-friendly.

There are times when gratitude is not expressed as much as it should be.

Recently, I’ve been reminded that it is important to actively show gratitude for all the people, organizations, associations, and more that work together to make Pembroke the amazing community it is.

The countless hours put in every year by local volunteers is of immeasurable value and I, along with Council, am truly appreciative of that dedication to our community.

Municipalities contend with a lot of pressures – services to provide, facilities to upkeep, infrastructure to maintain. We have excellent staff at the City of Pembroke who truly pride themselves in their work, but at times, we still face gaps in what we can offer. Here is where, time and time again, throughout this City’s history, volunteers have stepped up. They fill those gaps. They enhance our offerings. They make Pembroke better. And all because they love their community and want it to be the best version of itself that it can be.

So, thank you. Thank you to all people who have shared their expertise and given of themselves to build up Pembroke. This city would not be what it is without you.

With gratitude,

Mayor Ron Gervais