City receives funding for investment attraction strategy implementation

The City of Pembroke is receiving $23,101.96 in provincial funding to make implement its investment attraction strategy.

Renfrew-Nipissing-Pembroke MPP Billy Denault announced the funding along with Minister of Rural Affairs Lisa Thompson July 10, as part of a total of $114,000 in projects across the riding being funded through the Province’s Rural Ontario Development Program.

“By supporting local businesses, municipalities and community organizations, these projects will strengthen our rural economy, create opportunities for growth, and ensure our communities remain competitive for years to come,” MPP Denault said.

Minister Thompson added, “The Rural Ontario Development program demonstrates our government’s commitment to supporting small, rural and northern communities across Ontario. Through investments that support local priorities and economic development opportunities, we are helping rural communities build strong foundations for long-term success.”

Pembroke’s project will implement the City’s Investment Attraction Strategy, a proactive initiative focused on attracting new businesses, entrepreneurs, professionals, and creative industries while supporting the growth and retention of existing businesses. Through targeted marketing, investor outreach, regional partnerships, and enhanced promotional tools, the project will showcase Pembroke’s investment opportunities and quality of life, helping to attract investment and talent, create jobs, address local service gaps, and strengthen the broader rural economy.

“[This] is an important investment in Pembroke's future,” said Mayor Ron Gervais. “On behalf of City Council, I want to thank the Ministry of Rural Affairs for recognizing the value of our Investment Attraction Strategy. This investment is about creating a community where businesses can thrive, talented people can succeed, and every resident can share in Pembroke's continued growth and prosperity.”

The project will cost about $56,000. The Province’s grant covers 50% of the cost with the remaining being covered by the City of Pembroke.

The project will be completed by December 31, 2026. Work has started on the strategy implementation.