Business Spotlight

The City of Pembroke has lauched the Business Spotlight series. While the COVID-19 pandemic has been very challenging to navigate for local businesses, it has also been an opportunity for innovation and growth. We have seen many local businesses pivot to adapt to the changing environment to meet the needs of their customers. Each week, the City of Pembroke will highlight a local business and the changes they have made in the business over the last few months. If you know a local business who is adapting, let us know!

Business Spotlight: Best Western Pembroke Inn & Conference Centre

October 27, 2020

This week’s Business Spotlight is on the Best Western Pembroke Inn & Conference Centre, located at 1 International Drive. 

The COVID-19 pandemic has affected every industry in some way, perhaps the hospitality industry the hardest. The Best Western Pembroke has taken a team approach to dealing with the pandemic. The building not only houses a hotel, but also a full-service restaurant, conference facilities, a pool, and a gym. Due to these many uses housed under one roof, the Best Western has had to be innovative and focus on guest and customer safety.

Usual measures are in place at the Best Western Pembroke including social distancing, hand sanitizer stations, barriers between different areas of the hotel, and limited capacity in every area of the building. The hotel has also purchased an Evaclean fogging machine to clean throughout the building and in all guest rooms. The hotel encourages everyone to pre check-in through their online portal. Their focus is keeping staff and guests safe and making sure that their smiles reach their eyes.   

Given the limited ability to travel during COVID-19, this is the perfect time to book a staycation. Check out the Best Western Pembroke’s website for the packages and amenities they offer. You can also follow them on Facebook to see their specials and the beautiful weddings they have been able to host during the pandemic.

Business Spotlight: Pembroke Public Library

October 13, 2020

This week’s Business Spotlight is on the Pembroke Public Library located at 237 Victoria Street. 

For many of the residents of Pembroke and Laurentian Valley, the Pembroke Public Library is a favourite spot to visit thanks to the diverse range of literature, multimedia and programming for people of all ages. Once COVID-19 hit the library has to think about how to pivot and continue to serve residents.

The library is open for patrons to visit and safety precautions have been put into place such as Plexiglas shields, sanitation stations and specific days for computer usage and material allocation. If you would rather not go in, you can check out what the library has to offer virtually through their website, or take advantage of curbside pick up and delivery options. These many options are helping library staff to stay connected with their patrons.

The Children’s Department remains closed for in-person visits, however there are many ways you can interact virtually. The library hosts virtual story time on their YouTube channel for children to enjoy. The library also has a Dial-a-Story option, where you can call 613-800-8801 for pre-recorded children’s stories that are updated monthly and come in multiple languages.

The library is continually coming up with new ways to connect with their patrons. To keep up to day with the programs and services at the library, visit their website at, or on Facebook, YouTube and Instagram @PembrokePublicLibrary

Business Spotlight: Anthony's Italian Grill

September 24, 2020

This week’s Business Spotlight is on Anthony’s Italian Grill located at 133 Pembroke Street East. The Business Spotlight series highlights local businesses who have pivoted and adapted to the changing environment during COVID-19 to meet the needs of their customers. Each week, the City of Pembroke highlights a local business and the changes they have made in the business over the last few months. If you know a local business who is adapting, let us know!

For the owners of Anthony’s, like many other restaurants in our community, the pandemic has completely changed the way they do business. In this case, owners Deb and Steve rallied together with their whole family to pivot their business and support their community through delicious food!

Near the beginning of the COVID-19 shut down, Anthony’s began to pivot by offering a Heat & Serve Menu. Around this time, many snowbirds were returning from Florida to a 14-day isolation with limited food at home. Anthony’s began offering their Heat & Serve Menu, which they learned was very helpful for many of those seniors who were in isolation. Deb and Steve, along with their daughter, Hannah hand-deliver the meals and have had the opportunity to meet many new people from across the valley. Deb emphasized how nice it is to meet so many friendly people and have the opportunity to see areas she had never seen before!

The Heat & Serve Menu is delivered all the way from Deep River to Ottawa. Other members of Deb’s family haven taken up the Arnprior and Ottawa deliveries, so the delicious food of Anthony’s can be enjoyed by all! The menu include soups, desserts, and family favourites such as lasagna, cannelloni, ravioli, and many more. The full menu can be found at

While Anthony’s is back open for indoor dining, you can still enjoy their delicious food from the comfort of your own home. Orders for the Heat and Serve Menu can be made by calling Anthony’s at 613-735-1958. They deliver Tuesday – Saturday from 10:00 a.m. – 3:00 p.m.

Business Spotlight: The Kitchen Eatery and Catering Company

September 8, 2020

This week’s Business Spotlight is on The Kitchen Eatery and Catering Company located at 100 Crandall Street, Unit 8. The Business Spotlight series highlights local businesses who have pivoted and adapted to the changing environment during COVID-19 to meet the needs of their customers. Each week, the City of Pembroke highlights a local business and the changes they have made in the business over the last few months. If you know a local business who is adapting, let us know!

If you have ever had The Kitchen Eatery & Catering Company, you know how delicious their food is, so you will likely be thrilled to hear about their new menu options thanks to COVID-19. With the pandemic, owners Monica and Tom got innovative and introduced a number of new items. These include house made ice cream tubs, fresh and frozen take-out meals and take-out dinner kits such as Taco Tuesday and Friday Date Night! During the pandemic, Monic and Tom were delighted to see so many customers taking advantage of their take-out dinner kits.

If you go into The Kitchen Eatery & Catering Company now, you will see a number a changes to keep you safe. They have introduced Plexiglas between all booths, social distancing decals on the floors, hand sanitizer stations, and have added a take-out fridge and freezer. In addition, The Kitchen’s online presence has expanded on Facebook, Instagram and the newest addition, TikTok.

You can dine-in at The Kitchen or take-out for a delicious meal. You can order The Kitchen by phone at 613-629-3287 or by email to [email protected]. Be sure to follow The Kitchen on Instagram @thekitcheneatery, and on Facebook @thekitcheneateryandcateringcompany to see all of their delicious specials!

Business Spotlight: Inner Strength Training and Coaching

September 1, 2020

This week’s Business Spotlight is on Inner Strength Training and Coaching located at 23 Pembroke Street West. 

Owner of Inner Strength, Jodi Sauve, expanded her business just before COVID-19. Jodi had just moved into her new space at 23 Pembroke Street West, and was very soon after forced to shut her doors. The extra time allowed Jodi to prepare her new space in a safe and thoughtful way for her clients. Inner Strength Training & Coaching offers Certified Personal Training, fitness classes, circuit workouts, and Certified Life Coaching. 

Jodi has made a number of changes in the business to help adapt to the new normal. Class sizes at Inner Strength have been limited to semi-private with just 2-4 people per class. These smaller class sizes create a safer environment where clients can spread out, and enhance one-on-one time with the trainer. Jodi has also added the option for her clients to take part in video-call workouts from the comfort of their own home. Life coaching sessions are also offered online by Jodi to allow her clients to stay safe while continuing with their daily routine.

Due to COVID-19, you can visit Inner Strength by appointment only. You can also visit them online at, on Facebook, or on Instagram @findyourinnerstrength.

Business Spotlight: Pembroke Mall

August 25, 2020

This week’s Business Spotlight is on the Pembroke Mall located at 1100 Pembroke Street East. 

Shopping Centres, such as the Pembroke Mall have had to become very innovative due to the COVID-19 pandemic. At the Pembroke Mall, they have introduced a number of physical changes such as social distancing signage, additional hand sanitizers throughout the mall, and the re-organization of food court tables. Some of the stores in the mall stayed open through the pandemic as essential services, and others have opened under new stages of reopening.

While visiting the mall can be a safe experience if you follow guidelines, you can also shop from many of the Pembroke Mall’s stores online. Other stores, such as Mark’s Work Warehouse, Staples, and Choices Plus have introduced curbside pick up to keep customers safe. The Pembroke Mall encourages customers to take part in National Take Out Day every Wednesday. Take out restaurants in the mall include A&W, Asian Wok, Dino’s, Fresh Healthy Café, Mr. Fry Guy and Subway.  This is the perfect time to try one of the delicious food court options from the comfort of your own home!

Pembroke Mall manager, Jayne Brophy sees the positive in all of this. As a result of COVID-19, there has been a greater emphasis placed on customer service. Stores have limits to the number of customers permitted inside; giving staff more time to spend with each customer. To follow along and learn about the various events and promotions going on at the mall you can visit their website at, or on Facebook @ThePembrokeMall. The latest promotion at the mall is a Draw What Makes You Happy contest where kids can submit entries August 24 – 28 for a chance to win a backpack filled with back to school supplies!

Business Spotlight: Champlain Trail Museum & Pioneer Village

August 18, 2020

This week’s Business Spotlight is on the Champlain Trail Museum and Pioneer Village located at 1032 Pembroke Street East. The Business Spotlight series highlights local businesses who have pivoted and adapted to the changing environment during COVID-19 to meet the needs of their customers. Each week, the City of Pembroke highlights a local business and the changes they have made in the business over the last few months. If you know a local business who is adapting, let us know!

COVID-19 has not slowed down the Champlain Trail Museum. While the museum initially needed to close their doors, they opened back up in June and have not looked back. You can now visit the Champlain Trail Museum Monday to Friday during scheduled time slots at 12:00p.m., 1:00p.m., 2:00p.m., and 3:00p.m. These time slots allow museum staff to ensure safe physical distancing and sanitize the space in between visitors.  These are just some of the health and safety measures put into place by the museum. The museum now has 613Wednesdays where visitors can tour for half price every Wednesday and ThankYouThursdays where frontline workers receive free admission!

If you want to experience the Museum without a full visit, you can do so with their new “Museum in a Box,” offered this summer and fall. Through this program, parents can rent a box for a week for $15 per child. The box comes equipped with supplies and instructions for heritage activities, crafts and recipes for children to try at home. The boxes are customized to the age of the child and offer a great opportunity for your child to learn something new. If you are a parent interested in renting a box, contact the museum at 613-735-0517 or [email protected]. If you are a teacher, stay tuned for rentable classroom size boxes come Fall.

Another innovative project by museum volunteers during this time is the creation of a community garden with the help of provincial funding.  The garden will yield fresh vegetables soon that will be sold by donation and all funds will go back into the community garden.  If you are planning for next year, the museum will be offering 4 x 8 foot garden plots for community members to reserve.

Like many of our local businesses, the Champlain Trail Museum has used this time focus on having a greater online presence. If you follow the museum on Facebook and Instagram you will see their many series such as #ArchivesMonday, #WhatIsItWednesday, #ThrowbackThursday, and #ObsoleteJobsFriday. Be sure to follow them on Facebook and Instagram using @champlaintrailmuseum to stay up to date on what is going on at the museum!

Business Spotlight: SRB Technologies Inc.

August 11, 2020

This week’s Business Spotlight is on SRB Technologies (Canada) Inc. (SRBT) located on Boundary Road. 

Many people probably do not know that SRBT is the only supplier in the world of emergency and safety lighting that uses gaseous tritium light sources as illumination. SRBT supplies to a number of industries such as national defense, aerospace and healthcare so they are certainly essential! Despite a global pandemic, their services are still required by many industries to continue to meet code and replace essential emergency lighting. As SRBT continued to operate during COVID-19, they implemented safety measures for staff and paid time off for those required to quarantine. They switched operations to 24-hours to space out work stations, have some employees working alternate days and some working from home.

When the Ontario government called on the province’s businesses to help make medical supplies, SRBT answered. For those familiar with the company, this quick pivot and desire to help the community will come as no surprise. SRBT is constantly adapting and updating their business and always giving back to our community. So, SRBT began manufacturing face shields for Renfrew County and area for the fight against COVID-19. SRBT acted quickly, received support from government organizations, and acquired a licence from Health Canada. SRBT now has the ability to produce over 10,000 face shields a week! SRBT has already supplied face shields to over 115 intuitions and many members of the public.

Unlike many of our local businesses, SRBT was already 100% online in terms of sales. COVID-19 has actually allowed SRBT to partner with a local retailer. Valley Work Wear, located at 680 Pembroke Street East now carries SRBT manufactured face shields. If you would like to support SRBT, our local business, face shields can be purchased for $15 per unit by emailing [email protected] or at Valley Work Wear.

Business Spotlight: White Pine Yoga

August 4, 2020

This week’s Business Spotlight is on White Pine Yoga located at 72 Pembroke Street West.

White Pine Yoga, for many residents, is a favourite yoga studio with a welcoming atmosphere and a range of yoga classes and workshops. When COVID-19 hit, White Pine Yoga closed their doors and many residents were missing their favourite place to practice yoga. Thankfully, it only took owner Maegan Adams a couple days to realize that she had to do something to bring everyone back together! At the time, many people were feeling the stress of the uncertain times and disconnected.  White Pine Yoga posted on social media that they would be hosting a free class on Zoom.  After the first class, there was a flood of support and gratitude. Residents of Pembroke and the Valley, across Canada and even globally joined White Pine for their virtual classes.

Now, White Pine Yoga is offering a full range of classes virtually each day. It is exciting for Maegan and the other instructors to see people practicing outside, dogs coming in for kisses, cats crawling all over, and kids hopping on screen!  It has also provided an opportunity for people who might have been too shy to come to the studio to hop on a class online.

If you’ve met Maegan, it is no surprise that she can see the positive in all of this. She has highlighted the lesson for everyone to be fluid and adaptable. Without COVID-19, White Pine would not had the push to practice online which has been an opportunity to grow.  With Stage Three, White Pine Yoga has now opened their doors again and are excited to be offering a mixture of both online and in studio classes! It is also helping to shape their upcoming Yoga Teacher Training program as they shift some material online, creating simplicity and convenience for their students. 

White Pine Yoga would love to see you at their FREE Yoga in the Park class, which is back to in-person this week! Yoga in the Park is on Wednesday at 6:00pm at Centenary Park (green space at the waterfront)!  To register, create an account with MindBody under White Pine Yoga. Sign up for the FREE class. You will get an email the day before regarding instructions for the class. There is a 100-person maximum for Yoga in the Park so be sure to register early to secure your spot. Maegan and the team at White Pine Yoga would like to thank the community for the continued support during these unprecedented times! 

We encourage you to visit White Pine Yoga safely in person, online at, on Facebook @whitepineyoga or Instagram @whitepineyoga.

Business Spotlight: Little Things Canning Company

July 28, 2020

This week’s Business Spotlight is on Little Things Canning Company located at 100 Pembroke Street West. The Business Spotlight series highlights local businesses who have pivoted and adapted to the changing environment during COVID-19 to meet the needs of their customers. Each week, the City of Pembroke highlights a local business and the changes they have made over the last few months. If you know a local business who is adapting, let us know!

If you have been to Little Things Canning Company in downtown Pembroke you know that it is much more than canned goods! Owner Stacy Taylor has created a place for grab-and-go lunches, home cooked freezer meals and delicious canned goods. Once the COVID-19 pandemic hit, Little Things closed their storefront and began increasing their delivery schedule from one to three days a week. This allowed them to deliver delicious home-cooked meals to their customers even with the closure of their retail space. The pandemic has allowed Little Things to focus on their online presence, and now they have many more customers ordering their freezer meals online. Stacy felt a lack of face-to-face connection with her customers, so she has been posting more videos to help bring a human connection to her clients.

As we move into further stages of recovery in Ontario, Little Things has re-opened their doors. In store, they have floor markers and a flow to the shop to make it safe for everyone. Little Things has also taken advantage of changes to patio requirements in the City and have introduced a small seating area on the side of their business.

Another important pivot that Little Things Canning Company has made is their new earlier hours and morning snack options. Little Things is now open Monday – Friday 8:00 a.m. – 3:00 p.m. and Saturday 10:00 a.m. – 2:00 p.m. You can stop by in the morning for coffee and a morning snack such as scones, fruit, quiche or muffins. They have also introduced a charcuterie grazing box during the lunch hour Wednesday – Friday for all of your snacking needs!

Stacy, like many of us, has been forced to slow down due to COVID-19. Work-life balance is always a challenge for entrepreneurs, and Stacy has enjoyed the extra time to spend with her family. The rest and time at home has given her more energy and passion to focus on her business and serve her customers. We encourage you to visit Little Things safely in person, order online at, on Facebook @littlethingscanning or Instagram @littlethings_canning

Business Spotlight: Ullrich's

July 21, 2020

The first Business Spotlight is on Ullrich’s, located at 214 Pembroke Street West.  

Ullrich’s, for many residents, is a go-to butcher shop that also features a range of grocery options, catering, and delicious goods made in-house! The COVID-19 pandemic has allowed Ullrich’s to increase online sales, engage new customers and look at renovation and expansion plans.

Ullrich’s has introduced a number of traditional measures to help customers feel comfortable coming into the store, this includes physical distancing decals on the floor, one way traffic, and Plexiglas guards at cash register. They have also introduced curbside pick up for customers who are not comfortable coming into the store.

Martin Ullrich, Director of Operations has shared that the COVID-19 pandemic has pushed Ullrich’s to innovate and develop new ways of reaching their customer. They have built an online shop where they are constantly adding new products and customers can do all of their grocery shopping online! Pre-ordering online is a great way to reduce wait-times and avoid crowding in the store. Connecting on social media and through their website has become increasingly important for Ullrich’s during this time. As events start to happen in Stage 3, Ullrich’s has made it easier than ever for clients to get a quote for catering services. Customers can go to the Ullrich’s website and fill in a form for an easy quote with limited face to face contact.

We encourage you to visit Ullrich’s safely or check out their new online shop at, or check them out on Facebook @ullrichspembroke or Instagram @ullrichs1983